Process: Nathan Blair Design: 2010

C A L L - F O R - E N T R I E S
SEOUL CYCLE DESIGN COMPETITION 2010
Seoul Design Foundation together with designboom promotes an international design competition.
participation is open to applicants from every country in the world,
to professionals, students, and design-enthusiasts.
free registration required.
once considered a 'hard' city, Seoul is making strides toward becoming a 'soft'city.
Seoul is about to be reborn as a soft city by embracing design concepts that will redefine
its urban environment with an emphasis on themes centering on green, blue, history and human.
the Seoul Cycle Design Competition will be held under the theme, 'cycling with design: seoul style,'
and is part of Seoul’s city-wide effort at improving its design brand and image. the primary goal of the competition
is to help build a design orientedcity that focuses on its people. the competition is divided into three categories:
cycle design, cycle fashion & accessories design, and cycling infrastructure. all three categories emphasize
environment-friendly ideas, with the hope that the contest will contribute to establishing a healthiercycling culture.
cycles have become an icon of 'eco-friendliness' and 'healthiness,' and are part of a major urban lifestyle trend.
nearly everyone can enjoy riding cycles; therefore, just about everyone will be able to enter the competition.
through this competition we hope that all citizens will have the chance to share their own personal visions for
a new Seoul, a city that has embraced change through design.
we invite everyone who is interested in cycling and design to take part in the Seoul Cycle Design Competition.

april 2010
CEO, SeoulDesign Foundation
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01 - the subject of the international competition is
cycling with design: SEOUL style
cycling with design: SEOUL style, the theme of the Seoul Cycle Design Competition,
aptly represents the goal of nurturing a healthy cycling culture. embracing this kind of culture
is an important part of an eco-friendly traffic system. Seoul is working hard to become a city
that sets global standards that will lead the way in urban development well into the 21st century.
the competition promotes cycling as a healthy and environmentally sound activity that every city
dweller can enjoy. cycling with design: SEOUL style hopes to inspire the kind of designs that
conform to the city's cycling infrastructure and the sensibilities of Seoul residents,
the 2010 World Design Capital.
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02 - categories
category description

1- cycle design
cycle design for urban transportation and recreational activities
Seoul Cycle Design Competition invites cycle designs that are beautiful, practical, and safe.
we hope to discover innovative and original ideas that can have a positive economic impact for the cycle industry.
there will be particular interest in urban cycles that anybody will be able to ride easily around Seoul, as well as cycles
that address high-end design trends in recreational and sport bikes.
there should be an emphasis on practical designs that can be commercialized within five years.

2 - cycle fashion & accessories design
clothing, helmets, gloves, footwear, carriers, raincoats, lights, control levers, other cycle parts and accessories, etc.
this category hopes to create a greater interest in fostering a robust cycling culture and lifestyle that joins style
with practicality. designs appropriate in this category include: eco-friendly and fashionable clothing;
cycle parts for cycling safety; and clothes and accessories that take into account Seoul's climate and environment.
there should be an emphasis on practical designs that can be commercialized within five years

3 - cycling infrastructure
cycle storage equipments, cycle racks, traffic systems for cycling, cycle rental systems,
and other high-tech, cycling-related systems.
institutional and infrastructure efficiency for cyclist convenience is the most important consideration in promoting
the widespread use of cycles in an urban landscape. the Seoul Cycle Design Competition is calling for ideas
on cycling systems that are user-friendly, safe, and appropriate for Seoul's traffic conditions. participants can
present suggestions about cycling promotion in Seoul, including ways to make transferring from cycles to public
transportation (e.g. subway trains) easier. there will also be a keen focus on efficient rental systems based on
Seoul's IT infrastructure (e.g. GPS).
There should be an emphasis on design concepts that can be put into practice within five years